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American Commerce Insurance Company Undergoes New Branding Efforts as “A MAPFRE Company”


FOR IMMEDIATE RELEASE

COLUMBUS, OH (May 9, 2009) - Today American Commerce Insurance Company (ACIC) announced plans to strategically align company branding efforts with that of MAPFRE, displaying the financial strength and stability gained from MAPFRE’s acquisition of The Commerce Group, Inc. in June 2008.

“American Commerce Insurance is proud to have become a part of MAPFRE,” said Jeff Alexander, Vice President of Marketing. “By recognizing American Commerce as ‘A MAPFRE Company’ we demonstrate our commitment to uphold the strong values of providing consistent and superior products, state-of-the-art technology and a world-class customer experience for both our agency partners and customers alike.”

As part of its efforts to align with the MAPFRE brand, American Commerce will introduce a new logo which includes the wording ‘A MAPFRE COMPANY’. American Commerce will discontinue the use of its current triangle logo on specific print materials but will maintain American Commerce Insurance Company, Inc. as the name of the legal entity.

American Commerce’s new logo will be launched in phases, beginning with its consumer website, www.acilink.com. Additional brand enhancements will be introduced through corporate advertising and marketing initiatives throughout the year.

MAPFRE is the leading insurer in both Spain and Latin America, the tenth largest non-life insurer in Europe, and employs over 25,000 people world wide. To learn more about the MAPFRE group of companies, visit the MAPFRE web site at www.mapfre.com.

Contact:Stephanie Miller
American Commerce Insurance Company
614.308.3207
MAPFRE Insurance is a brand and service mark of MAPFRE U.S.A. Corp and its affiliates: American Commerce Insurance Company (Columbus, Ohio); Citation Insurance Company (Webster, MA); The Commerce Insurance Company (Webster, MA); Commerce West Insurance Company (California COA No. 06715; Pleasanton, CA): MAPFRE Insurance Company(California COA No. 18643; Florham Park, NJ); MAPFRE Insurance Company of Florida (Miami, FL) and MAPFRE Insurance Company of New York (Garden City, NY) Not all companies are licensed to do business in all states.
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